06 / 07
2023
Sook
Year
2023
Role
Packaging Designer, 3D Visualization
Discipline
Packaging design, Branding
Context
Studio
Packaging design for SOOK, an organic tea brand built on authenticity, wellness, and quiet luxury. The branding system blends minimal illustration, natural tones, and a touch of modern charm. Designed while working at The Graphē, with team collaboration and feedback throughout. The brief was to make SOOK feel premium without losing warmth, in a category that usually picks one or the other.
06 / 07
2023
Sook
Year
2023
Role
Packaging Designer, 3D Visualization
Discipline
Packaging design, Branding
Context
Studio
Packaging design for SOOK, an organic tea brand built on authenticity, wellness, and quiet luxury. The branding system blends minimal illustration, natural tones, and a touch of modern charm. Designed while working at The Graphē, with team collaboration and feedback throughout. The brief was to make SOOK feel premium without losing warmth, in a category that usually picks one or the other.
06 / 07
2023
Sook
Year
2023
Role
Packaging Designer, 3D Visualization
Discipline
Packaging design, Branding
Context
Studio
Packaging design for SOOK, an organic tea brand built on authenticity, wellness, and quiet luxury. The branding system blends minimal illustration, natural tones, and a touch of modern charm. Designed while working at The Graphē, with team collaboration and feedback throughout. The brief was to make SOOK feel premium without losing warmth, in a category that usually picks one or the other.
Premium, still warm
Organic tea packaging tends to collapse into one of two clichés: overcorrect into opulence and lose the "organic" claim entirely, or overcorrect into earthiness and end up looking like every other eco-minimalist shelf brand. SOOK needed to sit between those, premium enough to justify its price point, warm enough to still feel personal and human rather than clinical. The harder problem was tone. Most sustainability-driven packaging shouts about it, leaning on visible eco-iconography and heavy-handed messaging. SOOK's brand was closer to the opposite: visual storytelling that communicates mindfulness without overdesign, packaging that whispers calm rather than announcing it.
Premium, still warm
Organic tea packaging tends to collapse into one of two clichés: overcorrect into opulence and lose the "organic" claim entirely, or overcorrect into earthiness and end up looking like every other eco-minimalist shelf brand. SOOK needed to sit between those, premium enough to justify its price point, warm enough to still feel personal and human rather than clinical. The harder problem was tone. Most sustainability-driven packaging shouts about it, leaning on visible eco-iconography and heavy-handed messaging. SOOK's brand was closer to the opposite: visual storytelling that communicates mindfulness without overdesign, packaging that whispers calm rather than announcing it.
Premium, still warm
Organic tea packaging tends to collapse into one of two clichés: overcorrect into opulence and lose the "organic" claim entirely, or overcorrect into earthiness and end up looking like every other eco-minimalist shelf brand. SOOK needed to sit between those, premium enough to justify its price point, warm enough to still feel personal and human rather than clinical. The harder problem was tone. Most sustainability-driven packaging shouts about it, leaning on visible eco-iconography and heavy-handed messaging. SOOK's brand was closer to the opposite: visual storytelling that communicates mindfulness without overdesign, packaging that whispers calm rather than announcing it.
Quiet storytelling
The approach centered on quiet storytelling, minimal design with a human presence at its core. Each variant carries its own female illustration paired with a muted, natural tone, greens, reds, browns, drawn from the tea's own origins, so the color itself does emotional work rather than just decorating the pack. The illustration style stayed gentle and editorial, closer to hand-finished than mass-produced. Each variant was built to stand on its own while still reading as one system, so the range could grow without losing cohesion. I built out 3D mockups in Blender to check shelf consistency and proportions, and pushed for soft, material-accurate light renders over flat mockups, so the final presentation matched SOOK's tone: calm, clean, and modern, an identity that feels serene rather than shouted.
Quiet storytelling
The approach centered on quiet storytelling, minimal design with a human presence at its core. Each variant carries its own female illustration paired with a muted, natural tone, greens, reds, browns, drawn from the tea's own origins, so the color itself does emotional work rather than just decorating the pack. The illustration style stayed gentle and editorial, closer to hand-finished than mass-produced. Each variant was built to stand on its own while still reading as one system, so the range could grow without losing cohesion. I built out 3D mockups in Blender to check shelf consistency and proportions, and pushed for soft, material-accurate light renders over flat mockups, so the final presentation matched SOOK's tone: calm, clean, and modern, an identity that feels serene rather than shouted.
Quiet storytelling
The approach centered on quiet storytelling, minimal design with a human presence at its core. Each variant carries its own female illustration paired with a muted, natural tone, greens, reds, browns, drawn from the tea's own origins, so the color itself does emotional work rather than just decorating the pack. The illustration style stayed gentle and editorial, closer to hand-finished than mass-produced. Each variant was built to stand on its own while still reading as one system, so the range could grow without losing cohesion. I built out 3D mockups in Blender to check shelf consistency and proportions, and pushed for soft, material-accurate light renders over flat mockups, so the final presentation matched SOOK's tone: calm, clean, and modern, an identity that feels serene rather than shouted.